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Pass Along an Allstate Foundation #PurplePurse to Raise Awareness & Funds to Fight Against Domestic Violence

This post has been written as part of a sponsored campaign for MomSelct.  All opinions expressed are my own.

The statistic that 1 in 4 women are affected by domestic violence in their lifetime is both astonishing and horrifying.  That is why I love that the Allstate Foundation's Purple Purse initiative has made it so easy for people like you and me to make a difference.

How does it work?  All you need to do is register your Purple Purse code on along with your zip code (no personal information required) and Allstate donates $5 to the YMCA to assist victims of domestic violence.  I received a Purple Purse, which contained a purse code and information cards about how to recognize and talk about domestic violence, to pass along in my community.  After I registered the purse code, I passed it along to another parent at the taekwondo studio where my children study.  Then she in turn passed it along to someone else after she registered the code.  Each time the purse code is registered by someone else, another $5 donation is made, which can add up very quickly.

What if you don't have a Purple Purse?  You can visit to grab a virtual purse code to pass along.  All you need to do is take the initiative to do it and pass it along to someone else.  You would be surprised how willing people will be to participate because Allstate makes it so easy to do so.

After you've registered your purse code and passed it on, you can track your Purple Purse (real or virtual) right on the Purple Purse website by typing in the purse code.  It's very interesting to see where your purse has traveled, especially a virtual one.

October is Domestic Violence Awareness Month, so be sure to grab a virtual Purple Purse code and pass it on before the end of the month.  To learn more about this Allstate Foundation Project, visit ( in Spanish) or Purple Purse on Facebook.