2014 Soul! shown. Expected Fall 2013. Content and/or other value provided by our partner, Kia Motors. I received a promotional item as a thank you for taking the time to participate in this campaign. All opinions expressed are my own.
It is funny how much impact an advertising campaign can have on popular culture. Some impact culture because they are terrible, some may because they are controversial, but every now and then there comes along a campaign that hits us because of its creativity and entertainment value. And even fewer yet just seem to hit us in the soul and can impact culture for generations.
I can walk into a room and say “Hey, he likes it! Mikey likes it!” and know that anybody over the age of 30 knows exactly what I am talking about. Or throw out a “Wheres the beef?!” and get a few giggles no matter where you are.
One of the more recent gems that will certainly stick with me as well as younger generations are the Kia hamsters. Something about chunky hip-hop hamsters dancing to Party Rock in the middle of a robot apocalypse hits me in my happy center. I loved it, my kids loved it, the world loved it. I think Kia nailed it and crossed generations with its not so subtle dance and fun ends war message. And what better way to illustrate that than dancing hamsters, great music, and a fun car.
Cool music, dancing hamsters, and a cool car, what else could we wish for?
Good luck in the drawing!
