Sunday, September 26, 2010

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Moms Gather for a Kellogg's "Love Your Cereal" Breakfast

Last Saturday, a group of local moms gathered together to enjoy a little breakfast and some honest conversation about breakfast routines in their busy households. A good friend of mine was nice enough to open her home to these moms for this special event. I acted as the liaison between these moms, all with children of varying ages, and Kellogg's. Since the launch of their informational website, Kellogg's has made it their goal to clarify what are facts and what are myths about children's breakfast cereals.

The guests were served three different varieties of Kellogg's Brand cereal along with fresh blueberries, strawberries, yogurt, two types of juice, milk, coffee, and tea.

In addition to the above, the guests were offered two easy to make treats made from Kellogg's cereals . . . Dark Chocolate Pretzel Treats made from Rice Krispies and Chocolate-Dipped Almond Toast made from Kellogg's Frosted Flakes and Apple Jacks.

After everyone got ready to sit down to enjoy breakfast, all the moms chatted about how crazy things have been since school began . . . from breakfast to the unpredictable school bus schedules.

Then we were joined by the Kellogg Company's Senior Brand Manager via Skype, who engaged this group of moms in an enlightening conversation about the nutritional and economic value of breakfast cereal.

The video below gives a sample of the dialog which took place between these real moms and the Kellogg's Senior Brand Manager . . .

Some of the surprising facts we learned:
  • Children's breakfast cereal only comprises 5% of the average child's daily sugar intake.
  • In general, children and adults who eat breakfast cereal have a healthier body weight.
  • On average, the cost of one bowl of cereal served with milk is approximately 50 cents.
  • Kellogg's is the company behind Kashi.
  • Several varieties of Kellogg's children's cereal contains added fiber along with other nutrients.

To learn more about the studies and sources behind these facts, visit .

This event was part of a paid campaign for on behalf of the Kellogg's Brand Company, who was nice enough to provide the goodie bags of swag and informational booklets for our guests to take home.