Wednesday, December 30, 2009

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Levis Reminds Consumers to Care for Our Planet

Beginning January 2010, Levis Strauss & Co will be supporting Goodwill Industries in a very effective way. The "Care Tag For Our Planet" campaign entails brand new care tags within Levis clothing that encourage consumers to be more responsible with the care and use of their clothing.

The key concepts are:
  • Wash clothes in cold water
  • Line dry when possible
  • Donated unwanted clothing to Goodwill
If you would like to spread awareness about this campaign, you can support Levis and Goodwill by grabbing the "care tag" pictured above to display on your blog or use as your avatar on other sites. You can download this tag at Levis.com/care .

Thank you to Goodwill Industries for providing the information shared in this article.